Organization and Management of the Field Force
Owing to the weekly collection of premiums at the homes of the insured,
it is necessary to organize the agency system in industrial insurance with
special reference to the needs of the business. To facilitate the efficient
handling of the enormous volume of details necessarily connected with weekly
collections, the company's territory is divided into districts which are
usually made to coincide with the leading cities, although in the very large
cities like New York, Philadelphia, etc., several districts exist. Each
district is supervised by a superintendent who has a number of assistant
superintendents and numerous agents under him. The agents are expected to
collect all outstanding premiums, and, according to the system, each has
assigned to him a "weekly debit" which represents the difference between
"the premiums of the total number of policies issued to a particular agency
and the premiums of the total number of policies lapsed by reason of death,
transfer or other causes".
Generally speaking an agent is expected to collect each week about $60
or $70, although in many instances the amount is considerably larger. In
addition to this collection service, he is also required to solicit new
business on both the industrial and ordinary plans. It is therefore essential,
if agents are to be given sufficient time for the solicitation of new business,
to restrict the amount that an agent is required to collect as well as to
concentrate such collections as much as possible within a limited area.
We are informed that "the collection system has been so completely developed
that in the case of well managed industrial companies the average collection
percentage runs almost 100".
All weekly collections are entered by the agents in a so-called "collection
books", these entries corresponding to those made in the policyholder's
receipt book. Once each week the agent must also render an account to the
company which furnishes a complete statement of all payments and arrears.
Moreover, to discourage lapses as much as possible through the efforts of
agents, commissions on new business are allowed only on the net increases,
i.e. if the new business obtained in any week should represent a weekly
premium of $1.00 and the terminations of old policies for reasons other
than death or transfer should represent a weekly premium of 25 cents, a
commission will only be allowed on the difference, or 75 cents. It is also
customary for the companies to require their agents to write a certain amount
of new business.
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