Development of Such Policy Loans
The so-called "premium-note" plan constituted the first important form
of loan which participating companies made upon the security of a life-insurance
policy. According to this plan, used quite generally as far back as 1845,
the company required the insured to pay only one-third or one-half of the
premium in cash; and accepted his note for the balance. The notes, which
bore interest, were considered a lien against the policy, and it was expected
that the annual dividends upon the policy would prove sufficient to extinguish
both interest and principal of the notes at the end of a certain time. Although
issued usually in the form of a personal obligation, attempts were rarely
made to enforce payment of the notes, the same being considered as cancelled
when the policy became void upon the insured's failure to pay a premium.
For all practical purposes, therefore, this plan was equivalent to granting
a surrender value, because the sole security back of the loan was the reserve
value of the policy. The dividends actually realized, however, failed to
take care of the notes as expected with the result that, since the notes
were deducted from the face of the policy at death and the interest on the
indebtedness was added to the cash part of the premium; the insured was
really carrying decreasing insurance at an increasing cost. As a consequence
much dissatisfaction resulted among policyholders, and the entire plan was
generally abandoned during the decade following 1870.
Although some companies granted individual loans to policyholders during
the period just referred to by accepting an assignment of the policy as
collateral, this practice did not become general until after 1890. In 1884
one of the leading American companies issued a contract in which it guaranteed
loan values up to 50 percent, of the reserve. At first, also, a considerable
number of companies sought to limit their policy loans to such advances
as would enable the insured to pay his premiums. But this plan proved unsatisfactory,
partly because of the public's demand for larger loans to meet personal
as well as business requirements and partly because of the willingness of
many companies, in the race for business, to meet the desire of the public
in the matter. Following 1890 the loan privilege manifested the same rapid
development towards liberality on the part of the companies that was noted
in connection with the granting of surrender values. "Companies, in their
struggle for size and in their desire to issue policies that could be readily
sold by the agents," to quote Mr. A. E. Childs, "became more and more liberal
in their offers, and even went so far as to instruct their agents to use
these liberal policy conditions as the principal talking-points in their
efforts to sell insurance."
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