Life Insurance as a Means of Indemnification Against Loss Through the
Death of Officials and Valuable Employees
Turning now to a discussion of the numerous business uses to which life
insurance lends itself, we find that one field for its application consists
of the numerous businesses which depend upon, in fact have been built around,
some one man whose capital, energy, technical knowledge, experience, or
power to plan and execute make him a most valuable asset of the organization
and a necessity to its successful operation. Numerous examples may be pointed
to as illustrating the dependence of successful business upon the personal
equation. Thus a corporation or firm may be vitally interested in one of
its officers whose financial worth as an indorser, or whose ability as an
executive, may be the basis of its bond issues or bank credit. A manufacturing
or mining enterprise may be dependent upon someone who alone possesses the
chemical or engineering knowledge necessary to the concern. A publishing
house may have engaged someone who alone can be the author of a proposed
work and may be obliged to incur considerable outlay before it is written.
The sales manager of a large business establishment may have made himself
indispensable through his ability to organize an efficient body of salesmen,
to employ the most effective methods of selling, and to develop profitable
markets. Again, some officer of the concern, although not actively engaged
in its daily operations, may prove indispensable because he is its principal
owner and because his experience and business connections make him its chief
adviser.
These are only a few illustrations of the many that might be given to show
the importance of a human life as an asset to the successful operation of
a business. Now why not insure the business against the loss of that life
that asset through death? Surely, the extinction of such valuable lives
will in many instances prove a more serious loss than that by fire or any
of the other sources of loss in business against which insurance is invariably
procured. The death of the officer whose indorsement or executive ability
is the basis for the firm's bank and bond credit might result in a refusal
on the part of lenders to renew old and make new loans, thus possibly jeopardizing
the business because of a lack of capital. If adequately insured, however,
for the benefit of the business, the firm would immediately upon his death
receive the face value of the policy. Not only would the insurance proceeds
help to enable the company to meet any obligations falling due during the
period of adjustment, but the mere knowledge that the business was the recipient
of a large amount of cash would be a powerful factor in allaying doubt and
in restoring confidence on the part of creditors. Similarly the death of
the person who alone possessed the chemical and engineering knowledge required
by his employer might result in the lowering of the quality or the volume
of the output of the commodity in question, thus causing much inconvenience
and possible loss of business; while the death of the sales manager might
involve the disintegration of the selling force and the consequent loss
of profitable markets. Furthermore, in many instances an untimely death
may leave a special piece of work unfinished and subject the employer to
a loss of the advances made, since no one else can be found to bring the
unfinished project to completion. Here the amount of life insurance protection
may be made to equal approximately the outlay incurred, and if the work
is known to require only a few years for its completion, the term of the
policy may be made to cover only this limited period. Such short-term policies
also often prove desirable for the protection of a business against the
death of its owner or manager during the first five or ten years required
for the business to become firmly established.
All losses of a character like those enumerated may be guarded against
by making the business the beneficiary of a sufficiently large policy on
the lives of the officers or employees under consideration. See Footnote
1. In the event of death the business will promptly be indemnified for the
loss of the services of the deceased and the proceeds received will enable
it to bridge over the period necessary to secure the services of a worthy
successor. Mr. Stewart Anderson writes:
"In the conservation of business, many other kinds of insurance,
highly useful because deeply needed, are employed fire, casualty, surety,
employers' liability, title, plate glass, etc. but none of these, except
casualty (and that only in case of accident), defends against loss or destruction
caused by the death of a man who is the blood, brains, gold, and very life
of the business. Curious omission, dangerous neglect, is it not? fire ?
insurance;. embezzlement ? insurance; accident to a workman? insurance;
title? insurance; broken pane of glass? insurance? but against the staggering
loss or the supreme disaster of total ruin following the snuffing out of
a man upon whom the whole fabric of the business rests no insurance! and
that snuffing out occurs in innumerable cases as quickly and as suddenly
as the smashing of a plate glass front. Business has greater need of life
insurance than of any other kind, because it is the only form that completely
encircles with impregnable protection against utter destruction through
death."
Footnote 1: The following may be mentioned as a few of the notable
instances of business insurance which are commonly cited as illustrative
of the extent to which certain men use life insurance for the benefit of
copartnerships and corporations: George E. Nicholson, Kansas City, $1,500,000
in favor of four cement companies of which he is president; H. N. Byllesby,
Chicago, $1,250,000 as managing engineer of electric companies; John H.
Jones, Pittsburgh, $1,000,000 in favor of the Pittsburgh-Buffalo Co., of
which he is president; John H. MacMillan, Minneapolis, $500,000 in favor
of the Carigal Elevator Co., of which he is vice-president; F. B. Wells
and F. T. Heffelfinger, Minneapolis, $500,000 each in favor of the F. H.
Peavey Co.; and Arthur S. Ford, $1,000,000 in favor of the Portland Cement
Co., of which he is treasurer.
Mr. Edward A. Woods, in a recent address on "The Use of Life Insurance
in Bank Credit" states: "Among conspicuous illustrations of insurance
more or less for the purpose of protecting credit is the insurance, said
to be $3,500,000, carried by John Wanamaker, and the $4,000,000 carried
by his son Rodman Wanamaker; the $1,000,000 carried by Harry G. Selfridge
in establishing his American department store in London; the $500,000 on
the late Charles Netcher, the department store manager of Chicago, who died
while enlarging his store, the prompt payment of which, after but one premium
was paid, largely assisted his wife in continuing the business and suggested
her carrying $1,200,000 insurance herself".
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